Nofrills Excursions will launch an online review function: a first-ever move by an excursion company in Mallorca that gives its customers a high-profile voice and potential influence with other guests.
The new function will let Nofrills Excursions’ customers write their assessment of their recent excursion in Mallorca.
Anyone will be able to read the reviews and share them via social media channels, such as Facebook and Twitter.
Nofrills Excursions hopes that by giving customers the chance to write reviews, they'll be more engaged with the company and more likely to book more excursions.
Nofrills Excursions doesn’t consider this a risky move. On the contrary, it thinks that it will help other travellers to share their opinion and it will offer a transparent image of the company by establishing a bidirectional communication with their clients.
"We are confident in our product but even negative reviews will help us, in order to make the right arrangements to offer a better product to our clients” said a spokesman from Nofrills Excursions
How will the reviews work?
Once the client has been on an excursion, the client will be able to write their own reviews about the specific excursion they have been on. They will be able to rate the excursion and to write their opinion.
Then they will be able to share this review with their friends or family by using the social networks of Facebook or twitter.
Part of the on-line philosophy
This movement from Nofrills Excursions is part of the new philosophy that started in 2011 by giving a big importance to the on-line strategy. "On internet, we want to show to our clients that we listen to them and that we are open to their feedback" claims the company.
